MarTech that Talks Your Language

You may have an agency that’s doing all the right things. They may be hitting on all Key Performance Indicators. But how do you really know if your marketing initiatives are working other than the top-level data? Is your reputation management insights telling operations about dirty bathrooms? Are your organic social messages aligned with your LTO’s? Is your Paid Search spend showing the realization of an increase in sales?

Our marketing specialists will sit down to understand where your organization is today and where it needs to be tomorrow.

The Assessment

We will conduct a deep-dive into your existing softwares, strategies and reporting systems.

Marketing Audit

Based upon your organization’s objectives, we will propose to optimize & redeploy a transparent & accountable marketing plan.

Newly Proposed Execution

We will launch our new marketing initiatives

Deployment

With KPI’s set and systems talking to each other, we will understand what’s working based on simple data points to share and help guide new decisions.

Reporting & Guidance

With agreed-upon changes, we will optimize existing initiatives, redeploy strategies and report again on improvements.

Optimization & Redeployment

FOHBOH’s MarTech solutions are here to help bridge the gap between reporting and actionable data that drives marketing decisions based on ROI.

We Establish Your Web Presence

Mobile-First Websites

SEO-driven, location-based performance, measurable, dynamic web properties that beatify your brand and convert customers

Review Management & Sentiment Analysis

Software that aggregates 100% of online reviews with alerts, and provides a deep analysis into your customer feedback data.

Local SEO

An audit of local directories & maps for your NAPW (Name, Address, Phone, Web) data that cleans up discrepancies, helps with rankings, and eliminates customer confusion.

Digital Menus

Dynamic QR code digital menus with day-parting, beautiful food imagery and options to pay at the table.

We Then Drive Traffic

Sweeps & Contests

Pushing the needle further with boxed sweepstakes & LTOs can drive traffic, increase social engagement and your customer database.

Sponsored Digital Ads

Paid search (PPC) and Paid Social ad campaigns created for your brand and designed to push your profit areas in need.

Organic Social Marketing

Monthly organic social calendar created & posted with your collaboration.

Search Engine Optimization

Organic SEO keyword strategy, website infusion, Google & directory submissions and ongoing SEO content.

And Now We Can Measure Results

Complete Digital Marketing Reports

Website analytics, social engagement, paid campaigns, SEO rankings...all with KPIs in place.

Sentiment Analysis

Your customer feedback is a dynamic database of review analysis that can be viewed from a keyword perspective and matched with good & bad sentiment.

Marketing Vital Insights

We match up your marketing events with operations data in order to show exactly what's working and what needs to be adjusted. Nobody else does this.

Expert Consultation

We leverage your data with our expertise in order to produce a quarterly plan that is designed to outperform last quarter and YoY performance.