FOHBOH is your data-driven marketing partner. We merge powerful marketing insights with impactful operational data to provide restaurant brands with the strategic insights they need to take action, elevating restaurants to a new level

Meet the Team

Michael L. Atkinson

Co-Founder

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Michael L. Atkinson is a veteran restaurant technology investor, entrepreneur and strategic advisor to foodservice brands, investors, investment banks and technology innovators. As a former restaurant operator and chain CFO, Michael has a unique perspective on emerging technologies transforming the restaurant industry. His expertise includes ResTech-stack design, data optimization, automation and AI, robotics, ghost kitchens and voice technology. Through his ResTech Startup Studio, Bailiwick Ventures, Michael co-founded fohboh.com, inFOH.com, orderscape.com, ghosterus.com, calder.ai and voicestar.ai, a pioneering VoiceTech + AI software company based in Dallas, Texas.Michael is a writer and frequent keynote speaker, moderator and panelist at restaurant industry conferences, data and voice technology summits.

Terrence Gordon

Co-Founder

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For over 20 years, Terrence Gordon has been selling, creating & launching digital marketing initiatives for his companies & clients throughout all industries. With numerous start-ups under his belt, Terrence’s digital marketing & software agencies have helped hundreds of organizations achieve their objectives online through proper digital marketing implementation.

Terrence’s pioneering legacy in creating digital marketing products for the automotive industry led him to find & fill similar gaps in the restaurant space where he continues to build solutions to help organizations reach their full potential online.

Drew Pickard

Co-Founder

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Drew Pickard is a successful sales leader with extensive experience in digital marketing, advertising and strategic development. Pickard's B2B background, talent for developing prospects and ability to capitalize on relationships has made him an admired business innovator. From his 1st job selling radio advertising in 2000, to becoming an expert in the world of digital advertising, he continues to be at the forefront of the industry. Recruited by the founders of an automotive software start-up, he became a top sales producer and an instrumental part of growing the business to 65 employees with over 1,200 subscription clients. Pickard was personally responsible for software and website sales generating more than $20M in revenue. Drew's leadership is driven by his passion for success, and his desire to remain a commended and recognized sales and marketing executive.  Drew co-founded 214 Interactive, 214EATS, Pickard Real Estate Group and now with the merger of FOHBOH and 214EATS, he leads the business development working with enterprise restaurant chains.