Mark Michelson's Page

Mark Michelson: tymp21gxc397; Share

About Me

: Male, Age 46
Atlanta
United States; Member # 112; 19 Referrals; Joined Dec. 20, 2007; Seen Jul 2

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WHAT'S ABOUT CREPES?

Hi Valerie - don't know your email address, but here's mine: mark@michelson.com Cheers, Mark

Tagged: nyc, crepes

Added a reply Jan 31

I've always wondered why hand-held crepes, like they serve at crepe stands in France, have never caught on in the US. Seems they would be the perfect thing to serve at coffee shops - quick, easy to... more

Tagged: nyc, crepes

Added a post Jan 30

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Profile

Title/Position: Senior Vice President

Company: The Marketing Workshop

Restaurant Occupation: Consultant, Executive (VP and above), Other

Non-Restaurant Occupation: Foodie, Executive (VP and Above), Marketer, Musician, Other

Industry: Advertising, Development, Food Producer, Service Provider, Other

Department: Management, Corporate, Other

Restaurant Segment: Casual, Fine Dining, Hotel Fine Dining, QSR, Upscale Casual

Restaurant Type: American, Asian, BBQ, Burger, Chinese, Coffee, French, Italian, Japanese, Mexican, Pizza, Sandwich, Seafood, Snack, Sushi

Other Social Network: www.linkedin.com/in/mich...

Day Part: Breakfast, Lunch, Dinner, Late Night

Days Open: All

Price: N/A

Website Address: www.mwshop.com

Interests: Discovering new food, Discovering new wines, Consulting, Making Friends, Networking, Gaining Knowledge

Other Interests: Specialties:
Food Research - food service and manufacturing, New Product Development, Packaging and Merchandising Research, Marketing and Advertising Planning, Branding/Identity, Store Planning, Qualitative Research, Quantitative Research, Ethnography, Category Management, Usability Testing, Association/Industry Development, Non-Profit Research

Interests:
Family, guitar, singing, golf, travel, poker, cooking, dining, judging BBQ contests, discovering new places and experiences

Favorite Restaurants, Liquors, Wine and Beers: Restaurants:
Galatoire's - New Orleans
Aqua - San Francisco (and Tadich Grill next door)
Le Souffle - Paris
MF Buckhead / Sushi - Atlanta
Noodletown - NYC
Carnegie Deli - NYC
Antoine's - New Orleans
Casamento's - New Orleans
The Coffee Pot - New Orleans
Cafe Du Monde - New Orleans
Bacchanalia - Atlanta
Canoe - Atlanta
Fogo de Chao - Multiple Locations

Personal Quote: Marketing is like eating - you can't do it just once.

Status: It's Complicated

Seeking: Friends, Business Contacts

Biography: Senior level marketing research executive - 20+ years experience with all aspects of marketing, research, and advertising. Specialist in product development, positioning, marketing strategy and communications research. Noted keynote speaker and workshop facilitator.

Creative marketing and research professional with proven ability to increase revenues and profitability, grow market share, and lead effective teams. Expertise with global cultures and commerce. Demonstrated strengths in designing and managing multi-modal (qualitative and quantitative) research studies. World class focus group moderator, ethnographer and interviewer. Adept at coordinating product, brand, and identity development. Consistent record of increasing sales and effectively improving business operations.

Co-Founder/Chairman of Mystery Shopping Provider's Association (MSPA)
Past Board Member of Qualitative Research Consultant's Association (QRCA)
Member American Marketing Association (AMA)
Member Marketing Research Association (MRA)
Certified BBQ Judge with Kansas City BBQ Society (KCBS)
My mission in life is to help people understand each other. I chose this mission at age 19 and it has led to an incredible journey that has taken me to over 50 countries and allowed me to meet many wonderful friends along the way. Basically, I'm very curious about everything and passionate about learning new things - fortunately my lifelong career as a market researcher suits me both professionally and personally.

Senior Vice President, The Marketing Workshop, Inc. (http://www.mwshop.com)
Privately held; 50-100 employees; Market Research Industry
Since January 2008
Hired as incoming President/CEO
Full service qualitative and quantitative research including new product development, concept testing, customer satisfaction measurement, menu development, environmental design, taste testing, attitude and awareness studies.

Qualitative Research Director at Focus on Food (http://www.focusonfood.com)
Privately Held; 1-10 employees; Market Research industry
June 2005 – December 2007
Planed and directed research projects for full-service consumer research and food product development organization. Responsible for project design, topic development, moderation, data analysis, and reporting. Formulated custom methodologies to meet client needs.

Major Contributions:
• Played major role in aiding national food service and food manufacturing clients with successful development of new products.
• Improved efficiency by creating streamlined process for food product prototype evaluation, reducing evaluation and testing time from months to days.

Years Experience: 24

"Marketing is like eating... You can't do it just once."
- Mark Michelson

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Comment Wall (84 comments)

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At 6:18pm on June 21st, 2008, David McGuffin said…: Hi Mark, I would like to speak to you about doing some synergy type marketing. I am a former chef, Asst. Sommelier and now saled manager for a boutique wine distributor.

At 4:38pm on May 20th, 2008, Food Buyers Network said…: Hi Mark,
I would love an opportunity to talk with you regarding the new FohBoh GPO! All of us at FohBoh are excited about this program and would like to discuss reaching out to your community to extend the value of this program. You can reach me at (800) 518-0727

At 12:06pm on May 3rd, 2008, Carolina Brook said…: Hi Mark,
Just got back from Brasil this morning.
We had a blass and also did a very productive work.
Hoping we can meet some time this coming week

At 9:48pm on May 2nd, 2008, Jeni Michelson said…: I need your two cents on my food & music rant. Lisa and I are trying desperately to defend all womankind, what's your Music, Marketing, Male spin on this subject? (ha!)

At 4:59pm on April 26th, 2008, Lisa said…: Hi Mark,

All my best to you, Marianna and family! Bali sounds fantastic.

Please keep in touch!

Lisa

At 12:19pm on April 24th, 2008, Allan said…: Mark,
thanks for the invite to your group. Looking forward to learning lots, and some opportunities for good eats !

At 2:40pm on April 23rd, 2008, Amanda Hite said…: Mark, I heard thru the grapevine you have a SN for Speakers.. I'm part of the NSA and speak regularly at conferences and events. I'd like to check it out if you'll hook me up with the info. ahite@talentrevolution.net I'm off to Mexico for a short trip and will be back next Tuesday. Talk to you soon.

At 6:26am on April 22nd, 2008, Carolina Brook said…: Sure I will.....
Here is also my number.....
(540) 958-3486

At 5:13am on April 22nd, 2008, Carolina Brook said…: Hi Mark,
I'm a beverage distributor looking for contacts in the Atlanta area, as i am new here, just relocated from VA. Our product is MonaVie, one of the fastes growing Networking companies in the USA, and it is our big moment in Brasil right now, so i am heading to Brasil on April 25th, Doing Rio de Janeiro e Sao Paulo.
Please check out our website. http://www.monavie.com. We could meet some time, as I am in Atlanta area also, that way you could semple our product. Would love any advice you could offer. Thanks! Carol