Joseph Szala's Page

Joseph Szala: 22xmh3io0yy8r; Share

About Me

: Male
Harrisburg, Pennsylvania
United States; Member # 11,028; No Referrals; Joined Mar. 9, 2009; Seen Feb 25

Awards

3,100 Points

Contributions

Discussions (8)

Joseph Szala's Connections

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Joseph Szala's Groups

Edible (17 members)
Web 2.0+ (120 members)

Local Store Marketing (198 members)
Restaurant Association Of Maryland (19 members)

Public relations (118 members)

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Joseph Szala's discussions

Marketing to Restaurant Owners / GMs?

Added a post Apr. 8, 2009

Do Restaurants Really Need a Web-site?

Added a post Apr. 8, 2009

Question for Restaurant Owners

Added a post Apr. 6, 2009

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Latest Activity

Joseph Szala commented on the blog post Finding Influencers and Getting Your Social Media Game On Feb 4

Profile

Title: Principal

Company: Vigor / Blabberbug

Website: http://www.blabberbug.com

Email: jszala@vigorbranding.com

I work for the foodservice industry and my profession is: Advertising / PR

Other Interests: Restaurant marketing, business, interactive design, graphic design, branding, restaurant branding, menu design

Personal Quote: Dig in!

Biography: Joseph is the founding principal of Vigor, a restaurant branding, marketing, web and advertising firm as well as president of Blabberbug, a coupon word of mouth marketing website.

Vigor, restaurant branding and marketing | Blabberbug, coupons, discounts and word of mouth for restaurants

Years in the Industry: 6

Restaurant Branding Matrix

By understanding what components collide to formulate a brand, you can start to scrutinize your own elements to see if they are up to par. It's not enough that you do it. It's HOW it gets done that makes the difference.

Joseph Szala's Blog

Restaurant Branding Lesson #1: Don't wake sleeping tigers

By Joseph Szala on Jun 29, 2009 at 1:19pm | No Comments (Add) | 36 Views

One thing this world creates naturally is competition. It’s natural and healthy albeit scary and stressful. At first glance, who wants competition? You’d love to own it all, right? Well, that’s just not going to happen, and that is okay. One of the hardest habits to ... more

Rock Paper Scissors

By Joseph Szala on Mar 25, 2009 at 12:20pm | 2 Comments (Add) | 33 Views

Coupons aren't new to the industry, but they are effective. This is a fact that we've encountered numerous occasions on numerous projects. Blabberbug is the brainchild that resulted from years of these coupon experiences. Today, we signed up Roburritos in York, Penn... more

Luxury is in the Details - 5 commonly overlooked details in restaurant design

By Joseph Szala on Mar 10, 2009 at 12:13pm | 5 Comments (Add) | 97 Views

Through my "travels" i have ended up branding and marketing luxury restaurants. What has always amazed me is the attention to detail with regard to menu, chef selection, interior design and exterior architecture. Everything is taken into consideration. That is everyt... more

5 Must-haves for restaurant web marketing

By Joseph Szala on Mar 9, 2009 at 9:02am | 4 Comments (Add) | 117 Views

No one has to tell you that you need a web site for your restaurant. What a lot of restaurateurs don't know is how to leverage the web's long tentacles to increase traffic and boost business. It's common knowledge that single medias won't work. Integrated marketing ... more

Comment Wall (15 comments)

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At 7:53am on February 5th, 2010, Marios said…: Joseph your website is amazing I will put it on my blog so people can see it, Great concept!

At 6:38pm on September 20th, 2009, Scott Mader said…: Just saw your Blabberbug site from a March 09 post. How is the site doing? Interesting idea, but I was wondering if the concept could be "gamed?"

Can customers send 3 friends who never go to the restaurant and then the restaurant owner gets hit for a 1.50 each time?

At 10:45am on April 29th, 2009, Jennifer Motruk Loy said…: Hi Joe,
sorry it's taken so long to get back - FohBoh went on the back burner as my restaurant client - Founding Farmers - received LEED Gold certification, which absorbed the rest of March and April to promote and celebrate! SPIN is a strategic marketing and public relations firm and I'm primarily working with restaurant clients in the DC market right now, so knew that FohBoh would be a great place to share / chat / network, etc. I've already learned a lot from your posts! Jennifer

At 1:33pm on April 7th, 2009, Monty Cassel said…: Joe

Thanks for the Invite, I just learned the difference between block and accept. I just sent you an invitation, because I believe blocked the original, nice looking sites
Again Thanks

Monty

At 4:21pm on March 25th, 2009, Jeff Parker said…: Thanks for the connection! Cheers - Jeff

At 12:36pm on March 21st, 2009, Brad said…: Hey Joe - I am anxious to chat with you and glad we have connected.

At 5:29pm on March 16th, 2009, David said…: Joe, thanks for invitation.
David

At 9:27pm on March 13th, 2009, Daniel said…: hello,

Thank you for your invitation, happy networking!

-Daniel-

At 10:20am on March 13th, 2009, FohBoh said…: Hi Happy Friday!

On behalf of everyone here at FohBoh, we want to thank you for being a member and taking part in this active, exciting community!

Just wanted to drop you a line to let you know that you’re a featured member today. If you haven’t already, take a moment to write up a new blog post, start a discussion or join one of our fantastic groups. A great way to dive right into the community is by asking questions to the group, especially in the discussion section.

Once again, thanks for joining the FohBoh community. We look forward to hearing more from you!

Best,
FohBoh Community Development