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Restaurant Marketing

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Restaurant Marketing

For those wanting ideas on how to drive their business forward through the art & science of marketing.

Website: http://www.RestaurantCoachingSolutions.com
Members: 249
Created By: Jeffrey Summers
Latest Activity: 6 hours ago

Discussions

Why are all advertising sales reps so useless?
3 Replies

Of all the many different suppliers and service providers we deal with in restaurants, none seems to understand the importance of business relationships less than those in advertising sales. From m... more

Started by Justin Haddock. Last reply by Mark Strickler 1 day ago.

On How To Kill Your Margins And Your Brand

Jack Shipley just wrote to me about a Wall Street Journal article wherein they write about Cold Stone Creamery's woes with franchisees citing the company's BOGO coupons as one of the factors that u... more

Tagged: marketing, summers, bogo, jeffrey, coupons

Started by Jeffrey Summers Jun 20

Close the 4th of July -or not?
3 Replies

Many of the restaurant operators I know tend to use the 4th of July weekend as their "Repair and Maintenance" weekend. They have accepted the historical fact that the 4th is a dead weekend, particu... more

Tagged: of, july, marketing, ideas, 4th

Started by Michael L. Atkinson. Last reply by Jeffrey Summers Jul 1.

How Much For That Tomato Slice?
7 Replies

A client of ours called me up and asked me to come up with a really crazy idea to use during this time of "no tomatoes". So I thought for a second and what I told him has now been something he us... more

Tagged: marketing, experience, summers, jeffrey

Started by Jeffrey Summers. Last reply by Andy Swingley Jun 22.

Plating: Eating With Your Eyes

At my house I get some paper plates, load up the food and leave restaurant plating to the folks who are getting paid. Buffets were invented for family gatherings so people could just get the food a... more

Tagged: presentation, plating, expediting

Started by Georgette Lake Jun 12

Where Are The Mojitos????
1 Reply

How many restaurants say they don't serve Mojitos & what's up with that? The Mojito is my favorite drink ever since I had a Pomegranate Mojito at Roy's Hawaiian Fusion in Sarasota, (they make i... more

Tagged: drinks, mint, mojito, bartenders, mixed drinks

Started by Georgette Lake. Last reply by Georgette Lake Jun 24.

Bathroom Cleanliness
5 Replies

As part of a food reviewing team, one of the things that we are taught is that unfortunately, if the bathroom isn't sanitary then the kitchen might not be also. We have to go in blind to the restau... more

Tagged: county, cleanliness, restaurant, kitchen, reviews

Started by Georgette Lake. Last reply by Carol Ott Jun 24.

Web 2.0 for a new site
3 Replies

What are some of the web 2.0 tools companies are using to market a new website? This could include things you are doing on your own site, or ways you using web 2.0 and social networks to create out... more

Tagged: social, network, site, 2.0, online

Started by Mark O'Toole. Last reply by Simplweb.com 1 day ago.

Start-up nerd seeks advice from people who know the hospitality industry
17 Replies

Hi, my name is Joe and I am a web developer and believe I might have an interesting idea that might help restaurants/bars attract people to their establishments. I am a serial web entrepreneur and ... more

Started by Joe Fernandez. Last reply by Simplweb.com 1 day ago.

Marketing Plan Template
2 Replies

I was wondering if anyone had a marketing plan template that they use that has been successful. I have used a couple in the past and unfortunately I lost them in a house fire in 2006. I have a clie... more

Tagged: plan, marketing, local

Started by Mark Moeller. Last reply by Joel 1 day ago.

Gift cards as a marketing tool

I own and operate a credit and gift card processing company in Memphis, TN and we work specifically with local restaurateurs to help them grow their business and bring in new faces by utilizing gif... more

Started by Brian Edwards May 19

How to do a good Chef Video for promotion
1 Reply

NRA ran a 'Hot Chef' Video competition on YouTube for the NRA show. As we're all realising, the future of marketing has to include VIDEO so useful to check out these types of competitions to help w... more

Started by Ken Burgin. Last reply by Liz Johannesen May 29.

Dining to Donate!
2 Replies

A great marketing strategy is to identify a local group such as the PTO, high school tennis team, local charity organization, kid’s soccer club, high school service club, etc. that needs help with ... more

Started by Andy Swingley. Last reply by MAWorking May 5.

Using Twitter? How can it help with restaurant marketing?
3 Replies

Early days yet for restaurants (which means it's been around for at least a year in the real world). Good post on using Twitter for business at Robin Good (scroll down - it's a long post). I'm sti... more

Started by Ken Burgin. Last reply by Simplweb.com 1 day ago.

Help for Yelp business 'victims'

If you're feeling besieged, Yelp have added a new service for handling negative feedback and checking how your profile is used. Here are the details... more

Started by Ken Burgin Apr 29

The Best Loyalty Tactic Yet
5 Replies

Develop a “Contacts Calendar”.The idea is to write a hand written letter (best form of personal communication ever!) to each of your best guests, no less than every 30 days. This is in addition to... more

Tagged: loyalty, notes, marketing, summers, jeffrey, letters

Started by Jeffrey Summers. Last reply by Liz Johannesen Jun 4.

Take advantage of this!
1 Reply

A few days ago, Roy MacNaughton sent out a request for people to submit their marketing ideas in the form of a 400 – 500 word article to be published in hardback/paperback and e-book form and widel... more

Tagged: book, marketing, fohboh

Started by Jeffrey Summers. Last reply by Seth Gillman Apr 15.

Who's Telling Your Story?
4 Replies

There are only three (3) possible stories a guest can leave your restaurant with - and two (2) of them are bad. 1. Your story.(Good!) 2. Their story.(Toss up?) 3. No story. (Bad, bad ,bad) Every ... more

Tagged: marketing, story

Started by Jeffrey Summers. Last reply by Brandon O'Dell May 2.

First promote your area...check this very nice Facebook example

A wise (and rich) operator once told me to promote the area first, then your venue. Especially imporant if you're in a small town or rural area. Here's a great example using a Facebook Page, done f... more

Tagged: facebook

Started by Ken Burgin Apr 12

You Can Be A Part Of This Publishing Adventure! One of the very First!
5 Replies

Dear FohBoh Restaurant Marketing Member: After more than 25 years as a food service operator, marketer, consultant and journalist, I am writing my first book. This first edition is digital; it’s ... more

Tagged: great, idea

Started by Roy MacNaughton. Last reply by Jeffrey Summers Apr 12.

restaurant marketing 101

Time For A Re-Read?

“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty, and the pursuit of happiness. That to secure these rights, governments are instituted among men, deriving their just powers from the consent of the governed.” Happy 4th!

The Best Loyalty Tactic Yet

Develop a “Contacts Calendar”.The idea is to write a hand written letter (best form of personal communication ever!) to each of your best guests, no less than every 30 days. This is in addition to the normal channels you communicate with them through. The important thing is that you really should not make it about you (or your business) every time either. Talk about the kid’s, hobbies, new shows, new community events, etc… that you have in common with the guest. How soon can you get started?

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